Session Descriptions & Speaker Bios

SAHMA Leadership Conference Session Descriptions:

21st Century Organizational Skills
Developing good Organizational Skills is an investment that will provide benefits for many years. To be successful means to be organized. These skills will filter through all aspects of your participants' professional and personal lives.

Throughout this session the participants will learn about the tools that are necessary in developing better Organizational Skills.

  • Examine current habits and routines that are not well organized and learn to prioritize your time, schedule effectively and manage daily tasks
  • Learn about ways of listing, archiving, and storing information and supplies
  • Learn how to organize personal and work space
  • Learn how to resist project procrastination and drive results
  • Learn how to use this information to become more successful

AI in Affordable Housing Panel
A panel discussion covering a variety of topics related to using artificial intelligence (AI) in affordable housing including (but not limited to): opportunities, associated risks, implementation.

Best Practices for Crafting a Tax Credit Application Panel
Session Description Coming Soon!

Capital Planning & Asset Preservation
The Capital Planning and Asset Preservation session will provide a clearer understanding of this key ownership objective. It will help to demystify the process that property professionals must undertake to address them and instill confidence that you can do it.

As a property professional, you will sometimes be called upon to undertake this critical task or group of tasks. When this occurs, you should have a strategic plan at the ready on how to assess, address, and achieve the objective. 

This session will provide an understanding of what you will need to know, what process to use, how, and when to start, the importance of the project schedule, the milestones that need to be met along the way, and how to bring it across the finish line successfully: on-time, and within budget. Remember, “by failing to prepare, you are preparing to fail.”  Benjamin Franklin


  • Understanding the owner’s objectives.
  • How to effectively review and understand a PCNA.
  • Ensuring accuracy in a project’s Scope of Work.
  • How to use professional analysis to support the expenses.
  • How to avoid common project funding gaps due to under-budgeting.
  • The why behind “historical data” and why is not indicative of actual costs.
  • Why your facilities/maintenance manager should always review. 

Compliance & Cocktails Panel
Cocktails & Compliance, a Live Podcast. Compliance can be boring. Cocktails make it more fun.  Join Rue & Janel for an interactive session discussing the latest legislation and issues of the day surrounding Affordable Housing. This is a live, recorded postcast. Audience participation is always welcome.

Executive Peer to Peer Roundtable Discussion
This session will be an interactive, peer-to-peer discussion to provide attendees the opportunity to learn from their peers and discuss executive level industry topics in an informal setting. Topics may include, but are not limited to:

  • Management company insurance coverages (not property)
  • Workers comp
  • Aggravated Assault
  • Banking issues such as positive pay
  • Accounting controls intra-office, i.e., online ACH bill pay, etc.
    • Question might be, How many properties does your bookkeeper handle?
    • How do you train your accounting staff?
    • Audit preparation
  • Employee Handbook issues and policies - a couple of examples:
    • Vacation and sick vs PTO
    • Social media policies
    • Mobile phone policies
  • Collections and Bad debt – How do you handle
  • Screening challenges both credit and criminal
  • Online Leasing
  • Metrics - Which are your top 5?
  • After hour calls – How do you handle it at the site level?
  • Online leasing

Fair Housing Hot Topics
This session will cover Fair Housing updates including: HUD’s recently released criminal screening rule, VAWA and HOTMA present fair housing implications. 

HOTMA & Tax Credit
Session Description Coming Soon!

HOTMA Overview
This high-level overview provides an explanation of key changes driven by HOTMA.

How and Why to Go Green Panel
Join this panel for a discussion on how to apply for available funding to help your community GO GREEN.

NAHMA National Update
The world of affordable multifamily housing is not only highly regulated by three federal agencies, but also highly dependent on the ability of Congress to pass timely and sufficient annual funding bills. This session will focus on key current federal legislative and regulatory issues facing providers of multifamily affordable housing participating in HUD, rural housing and Housing Credit programs.

NSPIRE: What We Now Know
The first year of NSPIRE and “What We Now Know”. Since the initial launch of NSPIRE to Public Housing in July of last year and in October for Multi-family properties, we have a better understanding of what REAC inspections look like and what the inspectors are looking for.

PBCA Roundtable
Join the SAHMA region PBCAs to discuss hot topics and the latest updates and changes to regulations. 

Join Mary to discuss conversion from PRAC to PBRA RAD. Once the contract is signed, there is a lot to do to make sure payments are not interrupted and the owner/agents remain compliant with HUD’s rules.

State Agency Roundtable
Join the SAHMA region state agencies to discuss hot topics and the latest updates and changes to regulations. 

The Art of Improvement: An Expanded Look at Emotional Intelligence
In this session, we will explore 10 qualities of an emotionally intelligent person as developed by author, speaker, and leadership coach Christopher Connors. We will discuss ways to connect these qualities to the self-growth and improvement of successful leaders. Attendees will be able to confidentially rate themselves in order to determine which qualities are already working well for them, and which ones could be included as goals for improvement. Participants will leave with specific ideas for supporting their leadership development. Finally, we will share 3 key points from one of the latest studies on Emotional Intelligence.  

TRACS 203A – HOTMA Changes
In this session, owner/agents will learn how to prepare to roll out changes, introduced through HOTMA, when site software is updated to comply with TRACS v 2.0.3.A.

Train the Trainer
Think you have what it takes to stand up and be the trainer? Want to be able to train, but not sure how to start? Join this session and we will talk about important parts of training that you may never have thought about, ways to engage your audience, and some helpful tips on actually doing the training! 

Speaker Bios:

Dan Gould
Director of Training, The Inspection Group
Dan earned an Associates of Applied Science degree in Electronic Engineering from Ivy Tech State College in Muncie, IN. He also attended the University of Evansville, where he studied Business Management. Since 2005, Dan has completed training on REAC/UPCS inspection protocol, HQS inspection protocol, Georgia Department of Community Affairs Tax Credit inspection/ADA protocol, Michigan State Housing and Development UPCS+ Protocol for State Tax Credit Units, Pro Lab Mold and Mildew Certification, Middleton Real Estate Home Inspectors Basic and Advanced Courses and obtained State of Michigan Builder’s License. Dan has performed UPCS annual inspections in over 100,000 public housing and multifamily units throughout the nation. Since 2021, Dan has conducted NSPIRE training to multiple Public Housing Agencies, Property Management Companies and has spoken at numerous conferences on NSPIRE.


David Sprowl
Founder/Managing Partner, WD International Consulting
Before forming WD International, David was the Executive Director of Lutheran Towers, located in midtown Atlanta, Georgia. He led a transformative journey in developing a person-centered approach in affordable housing. His prior experience included 16 years in the corporate arena.  As a certified Leadership Coach credentialed through the International Coaching Federation (ICF), David is committed to the mentoring and coaching of individuals with a focus on their professional and personal growth. As a seasoned educator, he has a demonstrated ability to connect with people from diverse backgrounds and cultures. He has a Master’s degree in Public Administration with a concentration in Nonprofit Management from Georgia State University.    


Kris Cook
Chief Executive Officer, NAHMA 
Kris joined NAHMA as its Executive Director in November 2002. NAHMA is the leading voice for affordable housing management, advocating on behalf of multifamily property managers and owners whose mission is to provide quality affordable housing. NAHMA's mission is to support legislative and regulatory policy that promotes the development and preservation of decent and safe affordable housing. NAHMA serves as a vital resource for technical education and information, fosters strategic relations between government and industry, and recognizes those who exemplify the best in affordable housing. NAHMA is the voice in Washington for 16 regional, state, and local affordable housing management associations (AHMAs) nationwide. NAHMA's membership represents 75 percent of the affordable housing management industry and includes its most distinguished multifamily management companies and owners.


Janel Ganim


Mary Ross
President/CEO, Ross Business Development, Inc.
Mary Ross is a nationally recognized expert in property management training and consulting and related areas. Ms. Ross is the President and CEO and majority shareholder of Ross Business Development, Inc. a small, woman-owned Atlanta-based business. She provides clients with high-level consultation and advice on how to succeed when managing properties set aside for low-income families.

Her specific areas of expertise are:

  • HUD MFH Occupancy compliance
  • Fair Housing compliance
  • Use of the Enterprise Income Verification System
  • TRACS Submission & Audits
  • Project-based Rental Assistance (PBRA) RAD Consulting & Training
  • Policy and Procedure Development
  • Management & Occupancy Review Preparation & Response

In 2001, Mary and Mark Ross created a unique training, learning development and consulting practice that marries knowledge of HUD occupancy requirements, HUD systems and process development. Mary works closely with contract administrators, software vendors and HUD to help assist owner/agents with implementation of and compliance with HUD’s occupancy and system requirements.


Ron Budynas
Vice President/Chief Operating Officer, Wesley Living
Ron Budynas is the Vice President/Chief Operating Officer for Wesley Living. Wesley Living has 31 elderly housing facilities caring for more than 2,200 elderly families in assisted living, HUD and housing authority units, and LIHTC units in Tennessee, Kentucky and Arkansas. Thirty of these facilities have service coordinators and Wesley Living provides third party service coordination and Quality Assurance for other management companies as well. In addition to operational  responsibilities for these facilities, he develops and administers grants from various federal and local organizations. He graduated from the University of Memphis with a BS in education, and after building airports for 20 years in the United States Marine Corps, he has generated more than 27 years of real estate management experience.

Rue Fox
Industry Principal - Affordable Housing, ResMan
With more than 25 years of experience in Affordable Housing from the supplier side, Rue has a solid understanding of the hurdles faced by this sector of the Industry. She is active in both NAHMA and CARH, holds a seat on the Board of Directors for the NAHMA Educational Foundation, and is co-creator/host of the Industry leading podcast, Cocktails & Compliance, powered by proptalk. She has both her CPO and SHCM certifications, of which, the CPO class was instrumental in the direction she decided to take with her career.

Scott Ployer
President & CEO, National Property Management Strategies Group, LLC
Scott F. Ployer founded National Property Management Strategies Group, LLC on one key principle, to take his over three decades of “boots on the ground” real estate management, development, construction, facilities and safety experience and provide a variety of problem-solving consulting services including development of training programs to share those best practices with others the industry.

Mr. Ployer possesses a unique and diverse set of skills and abilities that he brings to his clients with each engagement. This talent, coupled with a proven track record of attaining the highest level of results, make him one of the most knowledgeable and respected leaders in the industry today. His specialties include, all facets of real estate management operations, asset management, short and long-term capital planning, implementation of energy and sustainability initiatives, providing due diligence for acquisition, refinancing and disposition and development of risk management/mitigation and employee behavioral safety programs.

Mr. Ployer has managed all types of real estate during his career. These include multifamily, condominiums, cooperatives, commercial, including office, industrial, mixed-use and “flex” buildings. He has served as a project executive overseeing more than $1.5B in new construction including state and federal government buildings and negotiated those leases. He has also served as Administrator for the Receiver for various REO or MIP properties on behalf of the U.S. Federal Bankruptcy Court, Fannie Mae, Freddie Mac, MassHousing and Ocwen Federal Bank.

Mr. Ployer attained his unrestricted construction supervisor’s license (CSL) over twenty one years ago and provides Owner’s Project Manager (OPM) services to his clients. These capital upgrade, renovation, rehabilitation, and insurance restoration projects are managed at the highest level. As a licensed construction professional and former general contractor, he truly understands both sides; an owner’s needs and objectives and how best to work with contractors and other professionals to achieve them, on-time and within budget. He also provides litigation support services and expert witness testimony to law firms nationwide on a variety of real estate and other safety-related cases.


Sheila Salmon
Member, Reno & Cavanuagh, PLLC


Sonja Horn
President, DASH Compliance
Sonja Horn started her career in affordable management almost 30 years ago as an on-site manager. As she progressed in the affordable housing industry, Sonja became an Area Manager, a Regional Property Manager and then Director of Compliance. She has been responsible for overseeing the regulatory compliance for both large and small management companies. Since Sonja has been on site she is uniquely qualified to understand the struggles that managers deal with on a daily basis. In 2010, Sonja decided to create her own compliance consulting firm, DASH Compliance that specializes in file review and training designed to make life simpler for on-site managers. She is the President of Southeastern Affordable Housing Management Association (SAHMA). As a member of SAHMA, she also conducts training for state and regional conferences. Sonja is a Housing Credit Certified Professional, a Specialist in Housing Credit Management, a Certified Occupancy Specialist, and certified Fair Housing Coordinator. Sonja is committed to excellence in affordable housing and looks forward to using her knowledge to help further the understanding of others.


Stacy Day
Chief Operating Officer, Karen A. Graham Consulting, LLC


Walter Coffey   
Founder/Managing Partner, WD International Consulting
Before forming WD International, Walter was the CEO of LeadingAge Georgia and the Georgia Institute on Aging for 18 years.  His career spans from the Georgia Council on Aging to the Alzheimer’s Association to various senior housing settings.  He is committed to the education and development of individuals, with an emphasis on supporting organizations to empower and retain their staff.  Walter is an international leader in the culture change movement and has the demonstrated ability to transform organizations to become person-centered.  Walter is a national leader in focusing on care for people living with dementia.  He has a Master’s degree in public administration with a concentration in Gerontology from Georgia State University.